Could someone please explain how a pack of 12 lemonade cans is cheaper than a pack of 8?
It’s a ploy on the manufacturer’s part to coerce you into buying the 12-cans pack rather than the 8-can pack. They want to maximise their profit and figure that, while they are making more per can if you buy the 8-can pack, if they target the vast majority to buy the 12-cans, they’ll break-even faster and start making profit faster. And if you take into account the brand name, if a brand name is more reputable and recognisable, they are generally more expensive. Why? Because they know that if they jack the prices up, people will still buy it. Marketing is targetted at the masses with the assumption that the consumer is always an idiot. It’s kind of pathetic and fascinating at the same time.
