Could Shamu Station be around bend?
Monday, February 22, 2010 at 12:02 a.m. All aboard the Jack in the Bus. The region’s public transit agencies are considering going a step beyond bus and bench advertising by selling naming rights to rail lines, stations and possibly even bus stops as they search for new ways to raise money and stave off deeper cuts in service. Next stop, Shamu Station? “We need to look at all options, and this is one we haven’t considered,” said Jerry Rindone, a member of the Metropolitan Transit System board, operator of the San Diego-area bus and trolley network. Neither MTS nor the North County Transit District can say how much money might be raised through the sale of naming rights, but they agree that new revenue is much needed. Both repeatedly have raised fares and cut service in recent years, largely in response to a collapse in state funding and a drop in sales-tax revenue. The Metropolitan Transit System recently scrambled to cover a $13 million operating deficit, while North County Transit la
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