Could Performance-Based Print Advertising Save Newspapers & Magazines?
(Marketwire Via Acquire Media NewsEdge) WINSTED, CT, March 30 / MARKET WIRE/ — MediaBids introduced its Per-Inquiry Print Advertising program in late 2007, and since then participation by publications and advertisers has grown tremendously. Starting with only a handful of advertisers and a few hundred newspapers and magazines, the program has grown to nearly 30 national, direct-response advertisers and over 3,000 print publications.