Could New Product Compete With Salesforce?
Enterprise-facing social software developer Mzinga has raised $10 million in funding, bringing its total raise to over $42.5 million; the company raised a double-digit round last year as part of its deal to acquire fellow software firm Prospero. New investor Acadia Woods Partners led the round; BlueCrest Venture Finance Master Fund also participated, with additional funds from previous backers W Capital Partners and Shared Capital Partners. See more of our latest M&A & Venture Capital coverage or add an alert for future coverage of M&A & Venture Capital. CEO Barry Libert said the new money will fund the requisite tech and sales development—but Mzinga also raised the money as part of its push to launch a revamped suite of connected productivity, social media marketing and analytics tools. Tentatively called OmniSocial, clients like HSBC and iVillage will be able to use the software to create, manage and mine data from their own consumer-facing communities, as well as set up internal soc
