Could Naomi Campbell help tackle Blood Diamonds in the jewellery markets?
By appearing in court, the model has drawn the most publicity to the global issue since Hollywood in 2006 It’s probably a sign of the times that it took the appearance of supermodel Naomi Campbell, testifying at the Special Court of Sierra Leone against Liberia’s ex-warlord, Charles Taylor, to bring the issue of ‘blood diamonds’ back onto the global media stage. Campbell’s involvement – reportedly involving a mysterious pouch of diamonds allegedly gifted to her by Taylor – has drawn widespread reporting of the issue not seen since 2006. Back then, the “celebrity factor” also came in the play with the Leonardo DiCaprio-starring film, Blood Diamond. That said, the issue of conflict diamonds has gained heightened exposure in recent years, thanks in part to increased pressure from National Government Organisations to strengthen the fight against non-ethical diamonds. This is agreed by a report published by Fusion Alternatives, an investment advisory and trading firm specialising in polishe
