Could Multicultural Shops Go the Way of Negro League Baseball?
Recently at the AAF Mosaic and District 2 Diversity Achievement Luncheon, an honoree mentioned in his remarks that he hopes in the next forty years there will be no need for diversity-achievement luncheons and segmented awards shows honoring multicultural work. The honoree is a well-respected chairperson of a multicultural marketing firm that was founded several decades ago. His comment made me think, “Would multicultural marketing agencies, ethnic marketing, media and role models even exist if the advertising, marketing and media industries had their act together in its beginnings?” Eric Harris, CEO of Sixth Floor Developers and a panelist at the recent AAF Mosaic Forum on supplier diversity, mentioned that in the midst of apathy and change comes opportunity. He pointed out that his success came at a time when music companies did not want anything to do with the internet. So he thought, “This would be a great time to start an internet company targeting music companies!” Eric’s princip
