Could Mochila be the tool that creates an explosion in ad hoc online syndication?
Photo credit: Ophelia Cherry A new service called Mochila aims to add some significantly new syndication options for publishers between the extremes of traditional content syndication and the “Wild West” of weblog feeds. Mochila aims to be a marketplace where publishers and content service developers can find and license individual articles and other per-item content from major publishers for use in their own online publications. Licensees have the option to purchase rights for content outright or to take content for free if they agree to use it with ads provided by Mochila’s advertisers, from which they’ll take a portion of ad revenues. Mochila itself plans to take a relatively small fraction of ad revenues, acting as an eBay-like agent that can thrive on as broad a marketplace for syndication services as possible. Sellers get to define licensing rules, set embargos, have their content branded and in general have a broad say over how their content is used, but the emphasis is on autom
