Could media training help project a positive image of the industry?
If your Local Radio Station invited you to talk about the significance of your new project, would you feel comfortable accepting the invitation? Or, to take one step backwards, is the local radio station even likely to know about the existence of your project in the first place? If the answer to one or both questions is “no”, then perhaps it would be worthwhile considering a course in media training. Courses are usually offered by former or practising journalists, and typically cover mock interviews, tips on getting your message across and insights into what journalists will be hoping to get from you. Some courses also cover pitching ideas to editors and producers, creating a pathway for you and your project to the media. Although many construction companies would put media training low on the list of current training priorities, several believe it worthwhile. Recently, the EC Harris team involved in refurbishing the pods on the London Eye was put through its paces in expectation of me
