Could Frequent Buyer Cards Become a Pet Food First Alert Recall Program?
Every major pet store has them, Frequent Buyer Cards. Pet owning subscribers to these programs receive discounts in exchange for a few bits of personal information. Could these Frequent Buyer Programs become an early alert program in the event of another pet food/pet treat recall? Most pet owners subscribe to frequent buyer programs offered at their pet store. Petsmart´s program is dubbed Pet Perks, Petco´s is called Petco Pals. Joining these programs provides the subscriber with discounts on most purchases in exchange for some basic information often including an email address. Imagine the email database of Petsmart and Petco alone; now imagine the power this database would have reaching customers when the next pet food/pet treat recall occurs. In 2007 the U.S. suffered the deadliest of all pet food recalls. Over the course of this pet food recall, hundreds of dog foods and cat foods were added to the list over several months time. The national media was quick to publicize the recall
