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Could a professional brand manager develop strong digital media strategy without being actively involved in digital media?

April 26, 2017brand develop digital involved manager media professional strategy strong

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Could a professional brand manager develop strong digital media strategy without being actively involved in digital media?

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I’m not a digital media expert, though spend quite significant spare time in digital space, either internet or mobile. I try to be there where consumers are, take part and join professional communities of digital media experts. All those — to know trends, to discover untapped areas, share ideas, engage and stay tuned. Now, I really wonder whether in today’s world a professional brand manager could really evaluate and develop digital media programs without being there. Or, probably fundamental and traditional brand management knowledge and experience can easily overweigh all that live experience with digital. What do you think?