Could a newly unveiled deal with MySpace Mobile help do the job?
Sprint today announced that its wireless data customers will be able to link to MySpace and Fox Interactive Media (FIM) mobile Web sites free of charge, signifying the latest agreements in an ongoing duel of one-off deals between US wireless carriers and Web sites for Internet access from cell phones. Sprint’s customers will be accessing a new advertising-supported MySpace Mobile Web site — featuring richer graphics and a revamped e-mail interface — which is slated to leave beta and enter official launch status some time in early 2008. Sprint customers will click from the Sprint mobile portal directly to MySpace Mobile, meaning that they won’t have to type in the MySpace URL, a relatively cumbersome experience from cell phone handsets as opposed to PC keyboards. In addition, through a long-standing relationship between MySpace and Fox, Sprint data customers will get direct links to the following FIM Web sites: IGN, AskMen, FoxSports.com on MSN, RottenTomatoes, and Fox’s network of lo