Considering the current international crisis, what are the challenges that Argentinian wines face?
Consumers’ budget has decreased. Their behavior is different and they are being much more selective when buying. Most consumers are not taking risks; they are spending between 4 and 20 dollars per bottle. And, considering this context, Argentinian wines offer a great advantage in the current crisis. Besides, we have a very powerful weapon: Malbec. Consumers are enjoying this variety, which is being considered a high quality one that can compete with the best wines. We should be happy that Argentina is producing a better Malbec than the rest of the world. – What do you think about scores granted by the press? I think that winemaking magazines and journalists who score wines have been an important communication channel for wine, achieving that restaurants, distributors, importers, wine shops and consumers remember certain products, not only from the United States but also from all over the world. Moreover, they have contributed to place Argentinian products, increasing their sales in Nor
