Competitive products use more power, does this mean that towels on a Warmrail arent as warm?
No. If the product is UL listed then the manufacturer must adhere to the same temperature requirements for safety as we do. Most other manufacturers use an oil to heat their products, which means they need a greater power consumption to reach the same temperature. Because Warmrails use the energy efficient Filatherm element, we reach the same temperature quickly and efficiently (Warmrails are up to temperature within 15 minutes, while oil filled models can take up to an hour). You will notice that the wattage on Warmrails varies; this is because the bigger the unit, the more power it takes to heat to the same temperature.