Common! I’m buying a delicious/organic/Fairtrade chocolate bar – how much does that tree really cost?
If cut down, your tree would have a small value for the men and women of tropical areas that use illegal tree harvesting to supplement or sustain their incomes. However, saving trees involves the commitment to removing them from circulation and declaring “this tree has no price”. For better or worse, Brand Stand chooses not to evaluate the price of individual trees – a justifiable choice considering that the secret of truly “saving” these trees has little to do with money.