Commerce Times: How important are alternative payment schemes — PayPal and such — to an e-commerce site?
Wehmann: By offering an alternative payment type, you’re going to get people that will select it. The question is: Would they have ordered anyway if that alternative wasn’t there? What we want to see is incremental volume coming from those payment types. We have to test the site to see if there’s overall revenue lift because of the alternative. It can depend on country. There are forms of payment that are so important to the local environment that you’ve got to have them. That’s where a lot of gains can happen. Local bank cards in China and other countries are super important. There’s a lot of volume there that you’re not going to get without them. E-Commerce Times: Is increased publicity about click fraud and identity theft having an impact on e-commerce? Wehmann: Not really. We work with trusted global brands, so we haven’t seen a big problem there. E-Commerce Times: What trends do you see in the next 12 months in the e-commerce site area? Wehmann: We see continued global growth in e
