Come on. Even if the mass media does ignore nursing, or present it inaccurately, how can that possibly affect nursing in real life?
It can because what people see affects what they think, and what they think affects what they do. This isn’t just an observation of how humans act. It is a basic principle of education, art, advertising, or any other organized effort to influence people. Advertising, for instance, can affect behavior when people receive persuasive, one-sided flows of information on subjects where they may not have a great deal of prior experience or knowledge. Research suggests that youngsters are especially susceptible to media influence of this kind, but no one is immune. This is why major corporations spend millions on slick advertising campaigns to promote their products, and why powerful political ads can move polling numbers and affect election results. There is no reason to think this basic principle would not apply to health issues. Indeed, in recent years a consensus has emerged in the field of public health, based on considerable research, that what people see in the media has a significant e
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