Colgate’s market shares continue to increase in key categories around the world. What is driving these increases and do you expect the positive momentum to continue into 2007?
A. Ian Cook: Indeed, our market shares are improving steadily. These increases are driven by our tight focus on the consumer, increasing our marketing spending, using new types of communication vehicles and conducting consumption-building activities in emerging markets around the world. At the core of our market share growth is a steady stream of innovative new products. For example, the global rollout of Colgate 360° manual toothbrush during 2006 drove significant market share gains and new leadership positions in this category around the world. Our tight focus on our core categories and global equities, on innovation and on understanding the way we relate to consumers is keeping our market shares on an upward trend that we expect to continue throughout 2007 and beyond.
