Coach, Inc.: Retailers Who Ask Different Questions Get Different Results
Coach, Inc.: Retailers Who Ask Different Questions Get Different Results Thursday October 23, 2008 Look around you right now and notice everything that is red. Pay attention to it. Make a mental list. Memorize what every red thing in the room looks like. Then, as soon as you finish reading this sentence, close your eyes and name everything in the room that’s green. It’s a silly activity, admittedly, but when it was presented this week by Gene McNaughton, VP of Sales for OneCoach, to a group of business people who are struggling to survive, the impact was profound. What’s the punchline for those in the retail industry? If you’re looking at all the ways that your retail business and the retail businesses around are going into the red, then you’re missing all the ways you can get some of the green. More than any other time in the past three decades, focus is everything in the retail industry.
