Chuck Westfall, when asked whether video is going to be standard in every future DSLR?
We don’t want to guarantee. It is going to depend on the overall market strategy. But at this stage, the image processors we’re using, especially the DIGIC 4, are powerful enough that it really makes it very easy for us to add that feature without increasing the cost. EOSHD: HD video costs nothing extra in the current hardware to implement. So the overriding message of what Canon’s guys say here is that product strategy is in the palm of our hands, so lets speak up. On that surprising cost admission by Chuck Westfall above, well – it should not be taken literally, because the stills side of the camera – sensor, image processor costs a LOT to develop. It is just that it has made a ‘free’ add-on video camera possible. The results are not too bad from a ‘free’ video camera, either. I think dedicated video mode development in DSLRs will cost much more for Canon to implement in the future. They will need to keep pushing the codec further, and this requires firmware developments as well as b
