Christian media houses tend not to produce very good news presentations, does it have to be that way?
Plummer: It is costly to do. It goes back to what is the financial basis of Christian television. It is not corporate America. So you don’t have sponsors. We just cannot compete. In order to effectively compete, you got to have crews out there all the time, and editing is going on constantly. It is cost prohibitive. Gleaner: How do you as NRB chairman ensure accountability among NRB members? Plummer: We have a relationship with the Evangelical Council for Financial Accountability (ECFA). Any organisation that receives contributions of US$500,000 per year must be a member of EFCA to be a member of NRB. Any organisation whose contributions are less, still must subscribe to our code of ethics, our statement of faith. We have an ethics committee. If anyone files a complaint against a member, then the ethics committee will look at it. As Christian broadcasters we all went through a difficult time about 15 years ago with Jimmy Swaggart and Jim Bakker. And it caused our whole industry to brin