Celebrate Ontario 2009 is focused on tourism festivals and events. How does the Ministry of Tourism define a tourism festival or event?
For the purposes of Celebrate Ontario 2009, the Ministry of Tourism defines a tourism festival or event as a public celebration that: • is organized as a series of events or activities over a set period; • demonstrates a capacity and intention to develop itself as a tourism driver over the long term; and • is promoted to and attracts tourists. It is the ministry’s expectation that tourism festivals and events which receive Celebrate Ontario 2009 funding will stimulate increased incremental visitor attendance and visitor spending. This and other key definitions are provided in the Celebrate Ontario 2009 Application Guide.
