Case Zero, do you think bite-sized appetizer games have the potential to replace free demos altogether?
Well, Battlegrounds is a completely different game mechanic and different game. Are free demos on the way out? It’s an interesting question, because I think the Dead Rising one was the equivalent of what would have been a demo in the old PC days, right? And it did really well. The question is, will those people buy the big game, or will they say, “Well, that was cool for my five or ten dollars, and I’m good. I’d rather invest my money in something fresh.” It remains to be seen. We’re gonna keep doing free demos on stuff going forward where we really want to engage players. I mean, there will be a Homefront multiplayer demo. I believe there will. So we’re not really… I know this will sound crazy — but everything isn’t driven [by profit]. We really do things by what we think would be coolest and what would engage the most people. We’re not counting every penny, because I don’t think you can win like that. You have to build a really strong fanbase that’s gonna be fans of our IP and fans o
