Can’t Yellow Pages produce other non-print formats?
Yes, and they do. For those residents who prefer to access directories digitally, Yellow Pages publishers offer Internet Yellow Pages sites like yellowpages.com and superpages.com, and many publishers offer the books on CD-ROM. Publishers have also brought their directories to mobile devices like iPhones and Blackberries. Consumers can download YellowPages.com applications to enable them to search, map, and contact directory listings right from their mobile device. Publishers are continuing to develop and enhance their databases for use wherever the market goes. Once the data is in a digital format, it can be distributed in any number of ways: interactive television, automotive navigation systems and new types of wireless devices.
