Can the anonymisation process be reversed?
No. The service doesn’t store personally identifiable information, doesn’t store IP addresses or browsing histories. The technology observes anonymous interests and draws a conclusion about the content and/or advertising category that’s most relevant. All the data leading to that conclusion is deleted by the time each web page is loaded. The service dispels the myth that data on user browsing history must be retained and stored in order to provide a more personalised internet. Plus, users choose – they can switch the service off or on at anytime.
