Can I just hire a graphic designer to help me create a business card, website, or brochure?
You can hire a graphic designer, but realize that graphic designers design—they don’t develop business and marketing strategies. A business and marketing strategy is something you should develop and finalize before you ever hire a designer, since that strategy will help you determine what materials you need, provide guidelines for creating the materials, and help you understand what kind of designer is best suited to help you execute on the strategy. Many of our clients come to us after spending good money on marketing materials and a website only to find that the new materials or website don’t effectively attract clients or articulate a compelling offering. These clients come to us for help because they realize that they needed an overarching business and marketing strategy before they hired a designer. Once we develop their business and marketing strategy and then start to redo their website or marketing materials (through our Phase Two project), these clients begin to see how all de
