Can anyone make TrueType logos?
Companies offering to digitize your company logo as a TrueType font are a dime a dozen. The benefits of logo-fonts – in marketingspeak – are probably familiar but they’re worth repeating: • The logo is available to you on the screen and on the printer in all applications and at any size, just by selecting from the font menu and choosing a size. • You can set up templates in your word processor for letters, memos and faxes with correctly sized, quick-printing logos already in position, eliminating the need for much pre-printed stationery, and making life much easier for your secretarial and technical staff. • The logo automatically exploits the maximum quality of whichever screen or printer you use it on, right up to a 2540 dots per inch imagesetter. • There’s a very low storage requirement: negligible in documents; very low in print data; very low on disk – just one 5 kb (approx.) file. Compare this with bitmap images (TIFF and BMP files) that may need to be embedded in every document.
