Can you tell us a bit more about the Rado brand and its history here in Australia?
Rado emerged from the company Schlup & Co, a watch movement factory founded in 1917 in Lengnau, Switzerland, whose products were essentially destined for export to the US market. In 1954 the company decided to manufacture finished watches, with watches being produced under a private label at first but with the objective of launching a company brand. Just three years later, in 1957, Rado was founded. Innovation and high-tech materials have been an obsession with Rado for the last 50 years. When other watch brands were mainly focusing on legacy and craftsmanship, Rado was the one brand always looking to the future and always trying to push the boundaries. Some examples of this are the milestones that Rado were first to achieve. First Sapphire Crystal, first curved sapphire, first ceramic watch, first high-tech diamond watch, pioneered the use of crystal metallization and so on. From the beginning, Rado wanted to create models that would resist the wear and tear of time. In 1962 we develo
