Can you talk about the King/Spadina loft issue that No Logo gets into?
Yeah, we’ve taken a lot of heat on that, for sort of being rude to Naomi Klein. But the point is this: on page one or two of No Logo, in the very introduction, Naomi Klein uses, as a sort of introduction to what problems she’s trying to elucidate, the gentrification of her neighbourhood. In the King/Spadina area back in the 90’s. Before all the dot-coms moved in, there were a lot of lofts- they were authentic lofts in the sense that they weren’t available on the market. Because you weren’t actually allowed to live in them; you could only get them if you had some sort of social contacts or had an in with somebody who knew how to get in. And in the introduction to No Logo, Naomi Klein complains about yuppies moving in to the neighbourhood, the idea being that this used to be an authentic area where you know the real commies used to live. And now all these yuppies have come in and she complains about that, right? Well, that is the problem with consumerism in our culture. That very attitud
