Can you talk about Sony’s first movie in India, Saawariya?
Gareth Wiggin, my predecessor, green lit this. But yes, Sony developed it on its own and it was very accepted by audiences. In our division, the whole thrust of our mandate is that it is local language with local talent with local material and local actors. American movies are not included. We started our initiative one year ago on Diwali with the release of Saawariya. It was written by Indian director Sanjay Leela Bhensali. It was very exciting. With Saawariya, we launched the careers of two actors. What are your specific plans for entering the Hindi film market? Since Saawariya, we have been out there meeting with filmmakers, producers and directors. Every different project is different, depending on the configuration. Sometimes we have local partners, sometimes we share the responsibility and sometimes we do it on our own. The main thing is that it is material-driven. How have you dealt with copyright issues in Bollywood? We have let the community know in a very public forum that it
