Can you summarise the concept of outside.in?
Steven Johnson: We try to organise as much information as possible that we can find on the Web, which is related to neighbourhoods and communities. There are all these things out there, whether it is local bloggers, pieces about the new restaurant opened round the corner, a local school, or a playground that is opening; whether it is local newspapers, an article about high-profile crime, a political campaign, or the city government releasing new information. There is no easy way to discover and explore all that information geographically. So our mission is a service where you can go in and say, “Okay, Im living in this neighbourhood”, or “Im standing on this street corner right here; show all the different kinds of news and conversation about the world right around me in terms of physical space”. Google is incredible, but it does not do that yet. How is the service progressing since its start? Steven Johnson: We have seen that the number of people using the service over the last six mo
