Can you start by telling us what Hukilau is and who’s involved?
Hukilau is a platform for financing, staffing, producing and distributing microbudget film, video or transmedia projects. It was born from a conversation I was having with a friend and technology partner Jonathan Siegel one day in 2009. Jon and I had built some social media application together in the past, including the first working implementation of my matching patents. I was coming off a year of promoting Pilotlite, a video platform I developed with my partner Michael Mailer. Although we received national news coverage for our “Pilots by the people” approach at Pilotlite, I was still not happy with the approach. It lacked that X factor to make it truly game changing. I also related my experience that summer at the Los Angeles Film Festival finance conference. Everyone who spoke said the same thing in essence: “There is no more money for traditional independent feature production, there might be salvation in this ‘Internet thing’ but no one has really figured it out.” This of course
