Can you provide some background information on LifeWay Prospect Services?
LifeWay Prospect Services provides today’s churches with an efficient marketing vehicle to “toss out their net”. Powered by Conclusive Strategies’ powerful geographic association technology and taking advantage of LifeWay’s cooperative purchase arrangements, churches of all sizes can take advantage of customized, cost-efficient methods for performing ongoing outreach to their surrounding community. When a church first considers using direct mail, the channel can seem too expensive — after all direct marketing is something only big companies do, right? That might seem like a legitimate train of thought, but actually it reflects misconceptions about the costs of marketing lists and the cost-justification for running direct mail. The cost of obtaining a direct marketing list depends largely on the way an organization approaches it. If a single church were to try to obtain a list on its own from the “mega-providers”, it can indeed be very expensive because these companies have business mo
