Can you give me some good keywords to optimise my fostering and adoption website?
I recommend you use Google’s keyword tool within the Adwords program. You’ll need an account, which is a breeze to set up, though it does cost $5. This not only can extrapolate a nice list for you based on a simple query like “adoption” — but it will show you the relative search volumes and advertiser competition… so you know exactly which are too competition and/or overpriced to warrant being taken seriously for your PPC (pay per click) campaign. A brief look indicates that this is a VERY competitive category — so you’d need to add some detail to really refine your possibilities. That means geotargeting, perhaps even demographic targeting — this also has the bonus effect of prequalifying some clicks, which will only save you money in the long run. For the record, “child adoption service” is one keyword query which happens to be a pretty good buy right now.
