Can you elaborate a little bit about the interplay between the various people who are key to making a record successful?
I got my first A&R job right after being a promotion man. The first thing that struck me about A&R was the negativity of the job how often I was saying “no.” How often I was facing a lot of crappy tapes. The illusion from the street, certainly from the promotion man’s point of view is, “What great acts there are out there!” As a promotion person, the only artists that most of us would run into were the successful ones. We were surrounded by success. All we listen to is the radio. Those are the successful records. On the other end of it, of course, you are drowning in a sea of inadequate, mediocre tapes, and it’s not nearly as rewarding. But as much as I can say that success is about a hit song…it’s also very much about a great promotion effort, a great marketing effort. It’s sales. It’s timing. It’s management. It’s the booking agency. It is a vast network of people that go into a true success. All of those people want to be involved in intimate and personally rewarding ways. If they
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