Can Yahoo Pump New Life Into a Dead Horse?
It takes more than putting an exclamation point at the end of your name to create excitement. Maybe Yahoo! is finally waking up to that. At least there were signs of it at their press event held Thursday at its headquarters in Sunnyvale, Calif. A number of new products were announced at the forum, as well as a proclamation of a new philosophy, one that emphasizes the company as a pal for users and not just a destination on the Web. It’s all aimed at making Yahoo cool again, although I can’t remember when Yahoo was ever cool. The new products show promise. Yahoo Web mail has been rebuilt from the byte up for its 281 million users. It’s faster, easier to navigate, does SMS better, improves folder creation and supports unlimited storage and attachments as large as 25MB. It even takes a stab at sorting out what’s important to a user with a Priority Inbox. Click to ZoomYahoo Freshens Up Search Yahoo’s given its search pages a fresh coat of paint, too, although as Google has proven, searcher
