Can Website Statistics Really Improve Site Usability?
by Enrique Padilla Site usability. It sounds a complex term that is thrown around by high-paid web design experts – but the reality of it is quite simple: Is the user of a website able to do or find what they set out to accomplish on your website? If they came to buy something, did they find it and successfully purchase it? If the user was doing research, did he find the information he was looking for? Or if he was trying to create something using tools on your site, was he able to complete the task without getting stuck somewhere along the way? It’s just that simple. Does your site make your users successful at what they’re trying to do? If you’re users aren’t accomplishing their goals, then perhaps you should take a look at your website statistics to help better understand your website’s usability. Web statistics are excellent for understanding exactly why your users aren’t being successful. It can point out problem spots like confusing pages, broken links, or hard-to-find problems l
