Can we use Zimini to introduce new products or for test marketing?
Zimini is ideal for these types of marketing situations. Zimini’s powerful geographic targeting allows franchisers to test market new products in well-defined geographic areas – such as a radius around a specific store location. This ensures that your promotional offer is only seen by those customers that can actually trial or purchase your product or service at a store near them. This type of targeting could include a single store location, multiple locations in an area (such as a region or district) or multiple stores across the US. More importantly, Zimini allows marketers to test several varieties of promotion messages (such as cents off promotions, buy one get one offers and combo pricing) to determine which promotional messages resonate with customers. These types of promotions can be implemented quickly and easily using Zimini, with no special set-up required by the marketer, franchiser or franchisee.
