Can we use Zimini for new product roll-outs?
Zimini is a great tool for helping marketers manage product roll-outs. Zimini’s geographic targeting allows marketers to roll out new products and services market-by-market. Consider a company that wants to introduce a new product one region (or market area) at at time. Zimini would allow targeted promotional offers to be launched as each store comes online with the new products. This eliminates the customer dissatisfaction that occurs when advertising tells consumers about a new product, but it is not yet available in their area. In the case of a national product roll-out, Zimini allows marketers to more precisely hone their marketing message to the demographics of the target market. It is up to the marketer to determine which elements (price, demographics, or promotional messages) they need to adjust for each market.
