Can we use unique links or user IDs and passwords to track individuals?
A. We have the capability to provide each individual with unique links for their Denison Organizational Culture Survey. This option is available, but is recommended only for special situations. Before deciding to use unique identifiers, it is important to note that individuals are often concerned with confidentiality and when they see that they have received a unique link, they are less likely to trust the anonymity of the survey. Because of this, response rates are inevitably lower with this method. There is also the possibility that the data collected may reflect an inaccurate (usually inflated) picture of your organizational culture because people may feel that their answers are being tracked. Talk with your Denison Client Manager to learn about the options available and determine the most effective solution for your organization.
