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Can we use AMC data to improve media plan forecasts of TV ratings?

April 26, 2017AMC Data forecasts media Plan ratings tv

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Can we use AMC data to improve media plan forecasts of TV ratings?

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Yes. Ratings data provided by Nielsen and CSM are estimates with quite limited granularity. If the target audience for your ad is simply housewives, then a forecast based on ratings data should be quite accurate. To the extent that your target is different from a “typical” household, or narrowly defined, the ratings will be a rough estimate, at best. Because AMC captures TV and non-TV media usage for these hard-to-reach targets, it is possible to sharpen the plan further. For more information about this or our other products please CONTACT US.