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Can we use a graphic designer on staff, take advantage of an architecture firm that is available through city funding or do we have to engage a design firm specializing in wayfinding?

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Can we use a graphic designer on staff, take advantage of an architecture firm that is available through city funding or do we have to engage a design firm specializing in wayfinding?

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Graphic designers are quite diverse, possessing certification from trade schools or a wide range of college degrees from undergraduate degrees to MPhil or PhD’s in graphic design or from related fields such as architecture. Still, degrees and academic preparedness are not always considered essential in the design world. Instead, experience and the number of years in the design business are heavily considered primary qualifications. Designer selection is often an endeavor of matching the skills and relevant experience of the designer to a project. The ideal designer for selected facilities is one that sees this project as an opportunity to learn and to apply creativity in design which is informed by the pre-design audit, evaluation and real-time testing.

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