Can we rename Cartini as Godrej?
The Godrej brand can help boost sales. BKR We want to develop Cartini as a brand in itself without involving the Godrej name. It is true that the Godrej brand has great strength and can boost sales, but we are confident that Cartini can grow even as an independent brand. We have a proper strategy for developing the Cartini brand. Ch. We sell traded products also. Retailers feel that we are merely promoting locks from Taiwan, Korea, etc., instead of manufacturing them. This is to increase our turnover. But, in the long run, is it helping or harming the Company? Also, how does the Division plan to change the image of Godrej locks amongst retailers? BKR We are doing trading because we want to give a price advantage to the customer. If we manufacture anything in-house, it becomes costly as our labour cost and overheads are high. However, before sourcing a product from Taiwan, etc., we thoroughly analyse whether we can manufacture the same item in-house, and only if there is a very convinci
