Can we hope for a Gisele Bundchen (above in water dress)/Bar Rafaeli poster campaign?
Water-rich Brazil and water-poor Israel have found that they’re a good fit, with each country’s handicaps and blessings contributing to the cooperation between them. The two countries have embarked on a series of water negotiations so that Brazil can better manage its resources, and Israel can do business selling one of its few natural resources: Ingenuity in water technology. Brazil is the most water-rich country in the world, owning an estimated 12 percent of the world’s freshwater resources, most of it in the Amazon Basin. However, despite its abundance of water there are areas in the country, mainly in the northeast, where water stores are scarce. In major cities like Sao Paolo, the largest in Brazil and the seventh largest in the world, only 70 percent of the sewage is treated, while the rest flows into rivers and the sea. In rural areas the sewage situation is much grimmer. Aware of Israel’s reputation as a water technologies enabler, Brazilian cities, companies, and even the pla
