Can Video Be Used As a Marketing Tool?
Can online video be used as a marketing tool? That is a question that a lot of online entrepreneurs have been asking themselves for quite some time. It’s a really good question to be asking given the fact that video speaks to a person on multiple levels. There is the audio element. Then, there is the video element. In addition, some videos actually contain text. This text engages the viewer from the standpoint of actually reading something. So when you think about it, you are really positioning yourself to be able to reach an individual from a variety of different standpoint. As a result, the odds of being successful go up dramatically. This is something that was not always the case. A number of years ago the ability to effectively spread online video is very limited. Not only did very few people have high-speed Internet connections, but most marketers simply do not have access to the tools necessary to create effective videos. As a result, we really didn’t have a whole lot in the way