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Can Vibe® Engines use customized matching variables?

April 26, 2017customized engines matching variables

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Can Vibe® Engines use customized matching variables?

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Yes. While we believe the core Vibe® Matching Algorithm is the single best approach to matching, Vibe® Engines are designed to allow inclusion of additional matching variables and formulas. Thus, the Vibe® Matching Algorithm can be used in a complimentary fashion with any Collaborative Filtering (CF) formula to create a more holistic psycho-graphic / demographic view of shopper interest and motivation.