Can USVO Watermark its Success?
04-15-2008 by Priya Nigam As the popularity of the Internet has grown, so have the problem of piracy and the activity of hijackers. According to Motion Picture Association of America (MPAA), film theft costs distributors, retailers and others $18 billion a year. MultiMedia Intelligence said in a report in January that applications that leverage content identification technologies, such as digital watermarking and fingerprinting, are growing rapidly and could surpass $500 million worldwide by 2012. Key applications include Internet and broadcast content monitoring, metadata association, copyright control, content protection and forensics, and interactive advertising. USA Video Interactive Corp (USVO: OTCBB) designs and markets technology for the delivery of digital media. It has three main digital watermarking products, namely MediaEscort(TM), MediaSentinel(TM) and SmartMark(TM), that help producers and distributors to invisibly protect their content. The company’s technology is compati
