Can tobacco industry research help ‘social’ smokers quit?
In an effort to find information that may help social smokers quit, researchers reviewed ten million internal tobacco industry documents from over 80 years that were released as part of the Master Settlement Agreement. They found that tobacco companies identified social smokers as a “large, stable part of the tobacco market” long before public health researchers realized the importance of this group. Through their research, cigarette manufacturers learned that social smokers feel they are “in control” because they are able to restrict their smoking habits. The findings from this study suggest that while social smokers may not perceive themselves to be at risk for tobacco-related health problems, health messages about the effects of secondhand smoke may appeal to social smokers’ concerns for others’ health. Currently, little treatment advice is available for clinicians treating non-daily smokers. The study will be in the August issue of the American Journal of Preventative Medicine. Rea
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