Can Three Words In Websters Dictionary Be The Key To Customer Loyalty?
By Sean D’Souza Are you concerned about customer loyalty? Are your customers so loyal that they will stick with you through hell and high water? And if not, you really need to question how you can create a customer relationship thats so gluey, that you never go bluey in the face. Funnily you dont have to go far. Reach for your Websters dictionary and youll discover a hidden secret to customer loyalty. Do you find it amusing? Giggle if you must, but stick with me and I will show you the simplicity and longevity of this sane advice that will change your marketing strategies and tactics forever. But First, Lets Look At Nasty Hurricane Andrew In August 1992, Hurricane Andrew went bananas. Like a drunk on one too many Tequilas, he tore into South Florida with wind gusts of 175mph, redrawing the landscape as he stomped onwards. Approximately 600,000 homes and businesses bore the brunt of his menace. By the time Andrew left, he had run up a tab of $26 billion dollars and the curses of some ve
