Can the solution deliver all types of rich media formats?
If a large number of your top advertisers and agencies use rich media solutions/creatives, it is crucial for you to support all media formats. In turn, your ad management solution must support the required variety of rich media formats. By effectively serving and tracking even the most sophisticated ad formats, you can command premium traffic rates. 7. Can you control your ad exposure? The ideal ad management solution should come equipped with fine-tuned controls for ad exposure at several levels. Ad exposure can be set to your specifications of impression frequency. This level of control proves extremely important with the pervasive nature of pop-up and pop-under ads. Controlled ad exposure ultimately helps prevent ‘banner burnout’ from occurring on your web properties. 8. Does the solution have a flexible architecture schema and is it scalable? The ideal ad management solution should allow for easy introduction of new hardware/software and multiple processor capabilities to grow your
