Can the right choice of words help to sell a home?
Can the right choice of words help sell a home? Bottom line – it’s still all about the price This is interesting! According to a Canadian study, the right wording in real estate listings can speed a sale and even boost the final price. Much of what researchers found is common sense, and it shows that proper marketing is essential. Of course, it goes without saying that all of this is subject to the marketplace. In a sluggish market, it might not matter how creative your choice of words a house might still languish. On the other hand, creative prose could make the house stand out and help draw attention to it. If you’re trying to sell a house, you put yourself in the buyer’s shoes. What would you want to know about the property? What would interest you? The study gives a seller this hint – If you must sell, don’t put “must sell” in your ad. Why? Well, how would that look to a buyer? What’s wrong that they have to sell it? In real estate listings, what’s the difference between describing
